Hileo Forge — Solar by Essar Associates
Honest advice
We recommend what you need, not what costs the most — whether it's a laptop or a solar plant.
26 years. One counter in Irinjalakuda to a network across Kerala.
Essar Associates started in 2000 as a sales and service counter in Irinjalakuda. Today we are a group of three brands — Essar Associates for technology, Hileo Forge for solar and Sara Trading for solar distribution — with a flagship showroom, a new office in Thrissur and our first franchise in Palakkad.
Our story
Built one customer at a time.
“26 years of moving forward with trust”From our 2026 brochure
- 2000
Founded in Irinjalakuda
A computer sales and service counter on Main Road, opposite Canara Bank.
Chip-level service lab
Board-level repair in-house — fixing what others replaced.
Multi-brand showroom
Laptops, CCTV, TVs, ACs and accessories from ~50 brands, with 0% EMI.
Into solar
Rooftop solar for homes and businesses across central Kerala.
Approx. 7 MW+ installed
1,500+ installations for homes, schools, co-operative banks and businesses.
- 2026
Sara Trading launches in Thrissur
Our Avinissery office opens as home to Sara Trading — authorised distributor of Rayzon Solar for Thrissur district — and to Hileo Forge.
Digital signage & LED walls
A fourth line joins solar, IT and CCTV: LED walls and digital signage, with 11+ models from PAIRO.
- 2026
First franchise: Palakkad
The Essar name opens in a new town — the start of our franchise network.
The Essar Group
One group. Three brands.
Hileo Forge and Sara Trading belong to the same entity as Essar Associates — same people, same promise.
Since 2000 · Irinjalakuda Essar Associates Tech & solar since 2000 — sales and service of solar, IT, CCTV and digital signage. Tech & solarVisit 
Solar · by Essar Associates Hileo Forge Solar solutions — on-grid, off-grid and hybrid systems with subsidy assistance, installation and after-sales. Solar solutionsVisit 
Thrissur · Avinissery Sara Trading Authorised distributor of Rayzon Solar for Thrissur district — panel stock for installers, dealers and projects. Rayzon Solar distributorVisit Campaigns · 2026
As seen around town.
Our latest posters and standees — four lines, one team, and the Hileo Forge partnership.
In numbers
Proof, not promises.
From the January 2026 brochure, our records and the October 2026 solar update.
26+
Years in Kerala
3,000+
Customers
1,500+
Solar installations
7 MW+
Solar capacity installed (approx.)
50+
Brands we sell & service
3
Locations — and growing
Who we serve
From front rooms to bank branches.
Homes
Gadgets, repairs, rooftop solar and smart homes.
Co-operative banks
Computers, CCTV and solar for branches.
Schools
Computer labs, ASC cover and campus solar.
SMEs & offices
Networks, workstations and automated offices.
Shops
Billing systems, security and lower power bills.
What we stand for
Three things we won't change.
Fix, don't replace
Chip-level skills mean we repair the fault instead of selling you a new board.
Here for the long run
After-sales service, ASC plans and the same faces at the counter — for 26 years and counting.